Like social networking, imc is about managing day to day interactions with customers and prospects. Integrating social media into your integrated marketing. This particular type of marketing plan focuses on providing a guide that the business can follow if it wants to consistently present itself to a particular market, may it be through online or offline platforms. Integrated marketing communications plan example for online newspaper example. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Intergrated marketing communication plan case company. Integrated marketing communication plan templates can be used when you need to talk to your customers about the benefits of a product or brans that you intend to sell rather than just telling them to buy products from the brand. Integrated marketing communications plan template word. Association of advertising agencies, integrated marketing communications. Integrated marketing communication plan for starbucks. Integrated marketing and communications plan example justin. How to work with staff to develop a communication plan. Ops dragon boat club integrated marketing and communications plan business objective introduce people to dragon boating for fun, health and wellness, and to allow members to meet.
Integrated marketing communication plan research qut. A second objective might be to reach the target audience twice a week during the campaigns first quarter. The imc approach was originally developed in 1989 and has continued to expand with the advent of new technologies and marketing mediums. Integrated marketing communication strategies of apple and. How to write an integrated marketing communications plan. Integrated marketing communication first germinated in 1980 when many companies came to realize the need for a strategic integration of their promotional tools, instead of keeping them in separate silos. Connor university center integrated marketing communications campaign 2012 20 executive summary the james r. Integrated marketing communication imc plan youtube. Connor university center is the center of student life on the uwwhitewater campus. The six steps of the imc planning process cocoonfxmedia.
Ts hair in motion is a fullservice salon in homewood, il. Integrated marketing communication assignment sample online. Integrated marketing communication plan blends essential components of marketing mix to promote brands effectively among endusers. A custom email template will be designed to incorporate the kmart red color. Integrated marketing communicationpractice test 2019. Integrated marketing communications are about not only appropriate messaging for the target segment, but consistent messaging across channels so that your brand remains recognizable to clients. Additionally, a media plan and methods of evaluating the success of this imc plan are described. Ikeaintegrated marketing communications campaign kat shanahan imc 610 final project due. May 10, 2011 toms public relations plan 3025 olympic avenue suite c santa monica, ca 90404. Integrated marketing communications imc is the term used to describe the entire program by which you communicate with your customers. What is integrated marketing plus some great examples.
This means that your marketing campaigns should have some time and thought put behind them to ensure maximum effectiveness. For creating awareness among target customers, starbucks can make use of advertising and public relations. May 20, 2020 how to create a digital marketing plan using pr smiths sostac planning model. The role of the imc plan describes the imc environment coordinates activities with objectives and goals details how we will implement the plan get a good grade in the class become an imc wizard 3. Video 1 4 and video donuts problem recognition and consumers motivation example university of newcastle business gsbs6005 summer 2019 lecture 2. Integrated marketing communications plan sbu online blog. Green zebra imc plan mixed media marketing agency courtney klauber, gia gallone, michelle blank, thomas lipari, jacob orme. It follows 7 steps needed to create an imc plan as stated in the second step. Mcdonalds imc plan mceco by malia valenzuela on prezi.
In fact, if all your sales and marketing plan has is making people buy the product by just letting them know that you have a product that they may want to try, then. A marketing plan does not only focus on the promotion and advertisement of the businesss products and services. Imc planning process, of integrated advertising, promotion, and marketing. Stay connected to your students with prezi video, now in microsoft teams. We believe in helping students who lacks the quality to work under pressure as they are expected to excel in their academics. Toms public relations plan 3025 olympic avenue suite c santa monica, ca 90404. A comprehensive integrated marketing communications plan will state specific objectives. Integrated marketing communication plan for folli follie group. This also applies for corporations and big business establishments who would like to update and improve their marketing. Several strategies and tools are presented to design a destination branding for the beautiful surfing capital of the south.
As an example, you can actually follow systematic steps for an effective startup marketing plan. The emergence of siargao as an attractive destination in the south of the philippines require creative branding and marketing. When implementing projects with partners, crs staff may support partners to develop a communication planfor example, by providing the template as a. To assist in these efforts, an integrated marketing communications imc plan has been developed that supports a consistent, cohesive brand message.
Like all marketing strategies, imc campaigns also follow a multistep process. Table of contents executive summary 3 situation analysis 21. Integrated marketing and communications plan example. Hola is a unique and highend jewelry brand that wants to introduce beautiful fashion statement. Doc integrated marketing communications plan red bull. Dec 07, 2016 the imc approach was originally developed in 1989 and has continued to expand with the advent of new technologies and marketing mediums. How to create an integrated marketing communications plan. Integrated marketing communications plan jenna beach west.
In the next chapter, the imc plan for the company is presented. An integrated marketing communication plan needs to keep in mind the available resources and time to promote a particular product or service. Integrated marketing communication plan for penetrating the u. A second objective might be to reach the target audience twice a week.
A marketing plan is a written document that details the marketing objectives, strategies and tactics for an organization, product or brand, and guides the marketing efforts. Environmental analysis swot analysis, internalexternal, s. The plan is the 201220 ops dragon boat club integrated marketing and communications plan and reflects actual plans executed during the 20112012 dragon boat season. A simple marketing plan allows the planning of marketing processes, procedures, and programs to be organized and systematic. The last but not the least step of imc plan is the development of integrated marketing communication program that can be done by making use of different promotional mix elements holm, 2006. For example, cineleisure is right beside youth scape park in which youths hang around there for activities such. Integrated marketing communications plan jenna beach. Integrated marketing communication plan integrates various methods of marketing such as advertising, public relation, promotion through social networking sites and so on to create awareness of products and services among target audience. The objective of the marketing plan needs to be clear.
Integrated marketing communication plan for beyond the cover. An integrated marketing communications plan or imc plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, roi analysis and a system for campaign metrics and evaluation. We hope that the integrated marketing communications assignment example has cleared all your doubts on our working style and our capability. Integrated marketing communications imc is a process of planning, executing, and monitoring the brand messages that create customer relationships. The imc plan is centered on the integrated creative strategy statement, exclusive brands your family will love at prices you deserve. The trinity university integrated marketing and communications plan imc. Introduce people to dragon boating for fun, health and wellness, and to allow members to meet and work with people from various. For creating awareness among target customers, starbucks.
It is designed to target three market segments that fall within our target audience and is purposefully crafted to address the lack of brand awareness amongst. Heres examples of the creative execution for the advertisements done for subscribers. Like any communications plan or business plan, the imc plan will include an executive summary. This integrated marketing communications plan will focus on aligning ikeas marketing efforts with their sustainability efforts, while increasing the sales and awareness of ikeas products. This plan will also include an advertising plan, promotions, personal selling, sponsorships and database programs. For example, an objective of the marketing campaign might be to increase awareness by 25 percent. Integrated marketing communication imc plan at restaurant. Implementing integrated marketing communication plan. Imc plan 4 background information the home depot is. A survey was conducted to find out peoples perceptions on salons and their service needs. Our plan will show that green zebra is not just a catchy name, it is about the quality of the products they serve. Through all of the uc and campus changes, the university center still strives to provide a welcoming. Segmentation and targeting identification who will we talk to. The ikea integrated marketing communications plan was prepared strategically, on the basis of research and creative thinking.
The face, personality and spirit of your company and products all marketing mix variables should blend together to present a unified message. The first objective of our campaign is to increase the. Oct 18, 2017 we hope that the integrated marketing communications assignment example has cleared all your doubts on our working style and our capability. The plan is the 201220 ops dragon boat club integrated marketing and communications plan and reflects actual plans executed during the 20112012 dragon boat season ops dragon boat club integrated marketing and communications plan business objective. Psas are usable for print, they should be sent via email in jpeg or pdf file format. Integrated marketing communication imc 1658 words 7 pages. Our marketing plan for green zebra encompasses tactics that will grab the attention of not only the local glassboro community, but those who set out to eat healthier and live a healthy, green lifestyle. Integrated marketing communications by mark antho ny camilleri 1, phd edinburgh this is a prepublication version of a chapter that was accepted by springer nature. An integrated marketing communications plan for mr.
Pdf an integrated marketing communications plan maria. We have chosen to focus on the two objectives we believe will bring about the biggest benefit to green zebra. Budgeting and allocating right resources for promoting products and services through integrated marketing communication plan are of utmost importance. Every product before its launching has to make an imc plan. Although this is the first section in a marketing plan, it is usually written last. Pdf integrated marketing communication plan for folli follie. Although it does not provide detailed information, it does present an overview of the plan so readers can identify key issues pertaining to their roles in the planning and implementation processes.